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One of the most effective ways to scare off potential clients is to present them with an outdated website bloated with old content!...

“Customer personas,” or “buyer personas,” have been buzzwords in the marketing sphere recently. However, many are still confused about...

The two main channels of marketing today are Digital (Website, Social Media, Email, etc.) and Physical (Print Materials, Direct Mail,...

According to Google, "94% of people with smartphones search for local information on their phones." With over 250 MILLION smartphone...

Social media has quickly become one of the most important parts of a business’s digital marketing strategy. It’s a great way to improve...

The tail end of summer means state and county fair season is quickly approaching. People flock from all around their states for fun times...

In today’s modern age, you can find digital advertising nearly everywhere you look. From email marketing to sponsored social media posts,...

We’ve all received an email before that we immediately ignored, marked as spam or deleted entirely. If you’re a business owner,...

Developing a 360° marketing plan is essential to achieving your goals. Having high-quality printed materials shows that you have...

An effective website is ESSENTIAL to the success of your business. Potential customers scan your website long before they contact you in...

When someone mentions social media marketing, the first things that pop into your mind typically revolve around Facebook and Twitter....

Let’s face it, Google is the clear leader in the search engine category. It’s become so ingrained in people’s everyday lives that it’s...

Brand voice is the emotion and personality that go into a brand’s communications. It should be found in everything your brand produces,...

Consistent branding across all of your marketing channels pays off big! Staying true to your brand identity shows customers and prospects...

I'm pleased to announce that NWPC Marketing Solutions has a new digital home! Please feel free to browse our new sight and learn more...