Wednesday Website Tip: Keep Your Content Current!
One of the most effective ways to scare off potential clients is to present them with an outdated website bloated with old content!
Examples include incorrect pricing, discontinued products, and a copyright tag in your footer from 2009! These are painful, yet surprisingly common mistakes many businesses make with their digital presence.
Follow the three steps below to get started:
Step 1: Accessing Your Website
One of the most common issues our new clients deal with is lack of access to their current website. This mean's they cannot edit their website content! One of the easiest ways to gain access to your website is to contact the developer that built it, but if that isn't an option, companies like NWPC Marketing Solutions can help you gain the access you need to update your website and content!
Step 2: Keep It Consistent
The most effective websites mirror a company's content across all other platforms. This includes print materials and storefronts! Think of your website as a digital doorstep, since most prospects visit your website long before they contact you, it's important that the look, feel, and message is seamless across all of your marketing channels.
Step 3: Set a Schedule
Potential customers and search engines love new content, it shows that your company is keeping up with the times! Updated content also makes you more trustworthy. Setting a content schedule is a great way to keep up; some examples include
Weekly blog posts
Up-to-date customer reviews
Deal of the week
Product or service spotlights
Updating your website content may seem like a daunting task; it's a lot of work! But it is necessary to attract and engage potential customers. If you'd like more information on how our team at NWPC Marketing Solutions can help you get started, click the link below!