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  • Writer's pictureNWPC Marketing Solutions

Vehicle Wraps are Powerful Marketing Tools for Your Business!


Vinyl vehicle wraps have become an increasingly popular tool for businesses to advertise and gain visibility in their local communities. Wraps turn ordinary vehicles into mobile billboards, allowing your business to get creative with your branding while reaching out to potential customers in a unique way.


Using vinyl vehicle wraps for marketing purposes offers countless benefits, such as increased visibility and brand recognition, all at lower costs compared to other forms of advertising such as TV commercials or print ads.


Vehicle wraps give you between 30,000-70,000 “ad impressions” (the number of people who potentially see your ad) per day. [Source: OAAA]


How do you design a great vehicle wrap?

Vinyl vehicle wraps have a wide array of customization options - allowing you to choose colors, graphics, text design, and overall layout to create the perfect look for your company. Hiring an experienced graphic designer is key to achieving success—as they possess the knowledge, skills, and technical know-how to properly design and execute vehicle wraps that stand out from the crowd.


Inexperienced designers often overlook crucial design elements during the process that can lead to costly mistakes over time - from incorrect color selection to low-resolution images or not taking the vehicle’s angles and curves into consideration during the design phase. Our graphic designers routinely offer advice and guidance throughout the design process to ensure that the final product turns out amazing!


What types of vinyl do you use for vehicle wraps?


Before you can get started with vinyl vehicle wrapping, it’s important to understand the different types of vinyl that are available on the market and how they can affect the end result.


Cast Vinyl

The most common type of vinyl used in vehicle wraps is cast vinyl, which is highly conformable and durable—making it ideal for covering large surfaces such as cars or buses. Cast vinyl also holds up well in various weather conditions and is relatively inexpensive. However, it’s not ideal for complicated curves or edges as it tends to show wrinkles when stretched over sharp corners.


Calendared Vinyl

Calendared vinyl is another popular option for vehicle wraps because of its flexibility, affordability, and ease of installation. It can be stretched around complex shapes with ease, but its durability isn’t as great as cast vinyl, so it may need frequent maintenance or replacement depending on its use.


Air Release Vinyl

Air-release vinyl offers a more permanent solution due to its strong adhesion capabilities, but this means extra care needs to be taken during installation since mistakes cannot easily be corrected once applied. Air-release films are also more expensive than other options and require specific tools to be applied correctly.

When considering different wrap materials for your project, our team will take into account factors such as the size and shape of your vehicle, desired duration of your wrap, cost constraints, and installation difficulty—as each type of material has both pros and cons associated with them.


Do you install vinyl vehicle wraps?


We do! Our installation team has deep knowledge and experience installing vinyl graphics on a wide variety of vehicles. We can handle individual vehicles or entire fleets.


Are vehicle wraps a cost-effective marketing strategy?


Absolutely! When designed and installed correctly, vinyl vehicle wraps can be an incredibly powerful form of marketing for any business of any size. Vehicle wraps are an affordable option that allow you to reach potential customers very efficiently while showing off your unique branding message and building brand awareness.


When it comes to reach and retention rate, vinyl vehicle wraps offer unparalleled results due to their high visibility factor. Studies have shown that billboard campaigns using vinyl vehicles have significantly impacted the levels of customer engagement with a company’s campaign—especially when they are used in highly populated urban areas where there will be more eyes seeing them on a regular basis.


Additionally, studies conducted by World Advertising Research Council (WARC) have shown that this form of advertising generates a much higher recall rate than other traditional media channels like radio, newspapers, and magazines.


Based on a $3000 budget, vehicle wraps will get about 1.26 million impressions per year, compared to 135,000 for radio, 90,000 for buses, and 105,000 for billboards." [Source: OAAA]

Are vehicle wraps a good fit for my business?

Yes! Businesses across various sectors have employed vinyl vehicle wraps to great

success - from small start-ups looking to expand their presence in the local community to large corporations wanting to establish their brand nationally.


Some of the most common businesses that employ vehicle graphics are:

  • Construction and contractors

  • Service businesses like HVAC, plumbing, and lawn care

  • Food trucks and restaurants

  • Delivery vehicles

  • Auto repair shops


How do I get started?


Easy! Connect with us at NWPCmarketing.com or send an email to info@nwpcmarketing.com to connect with our team and start designing your vinyl vehicle wrap today!

 

NWPC Marketing Solutions is a full-service marketing agency with over 40 years of dedication to helping businesses improve their brand recognition and attract more business.





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