PPC & Search
PPC (pay-per-click) and SEM marketing are two of the most popular online marketing strategies. PPC is a form of advertising where you pay a fee for each click on your ad. SEM is a form of marketing that focuses on getting your website to appear higher in search engine results pages (SERPs).
Attract more leads with a great PPC/SEM strategy.
Pay-per-click is great for targeting potential customers who are actively searching for products and services that your business offers. We'll help you rank higher with text, display, and even video ads!
Social Media Advertising
Our digital marketing team knows how to nail paid social media ads to get you front and center to your target audience. This is great for eCommerce stores and brand awareness campaigns.
Retargeting / Remarketing
Have you ever left a website and seen product ads on another website or search page? That's retargeting and it's a great way to stay top-of-mind with your target audience.
Search Engine Marketing
Search-engine marketing is the only medium that can get you in front of your customers the exact moment they need your products or services, making it a crazy powerful lead generation tool.
Google Display Network
The Google Display Network (GDN) includes over 2 million websites, videos, and apps that your paid ads will appear on, allowing you to reach upwards of 90% of internet users worldwide!
An effective PPC and SEM strategy relies on a great keyword bidding strategy; our digital marketing experts research the best keywords for you based on your products and services.
Reach customers based on their interests.
SEM and Pay-per-click advertising is the best way to target your audience based on their interests. SEM marketing helps improve your website’s ranking in the SERPs, making it more visible to potential customers. You can use pay-per-click advertising to target potential customers who are actively searching for products and services that your business offers.
SEM vs SEO
SEO and SEM are two of the most popular online marketing strategies. SEO is a form of organic marketing that focuses on getting your website to appear higher on search engine results pages (SERPs).
SEM is a form of paid marketing that also focuses on getting your website to appear higher in SERPs, but it additionally includes pay-per-click (PPC) advertising. It takes longer to see SEO results compared to SEM, but we highly recommend a digital marketing strategy that includes both.
Effective SEM bid strategies.
There are two main types of SEM bid strategies that our digital marketing team uses: cost-per-click (CPC) and cost-per-impression (CPM).
CPC bidding means that you pay for each click on your ads, whereas CPM bidding means that you'll pay for every 1,000 impressions (views) of your ad. How we utilize CPC and CPM depends on your strategic goals and target audience.