The Importance of Investing in a CRM System
The success of your business is only as good as the relationships you build. Luckily, you don’t have to memorize every last detail and transaction—we’re living in the 21st century!
Customer Relationship Management (CRM) software allows you to track customer purchases, make important notes and other key features that help you build relationships with your customers. With the right CRM system, you can elevate your marketing efforts. Check out some reasons below.
Market to Lapsed Customers
Your CRM system should be able to tell you when a person last made a purchase. If somebody made a purchase, they’re already a qualified customer and more likely to make a purchase in the future. You should be able to easily export information so that you can send messages to those customers who have lapsed to give them a special deal or simply a reminder to keep your business top of mind!
Some CRM systems allow you to track additional features, like a rewards program. For example, when a customer makes 10 purchases, they get a free reward. A great CRM system will have opportunities for you to customize the rewards experience that works for your business. Come up with a rewards system that works for both your customers and your business and get ready for repeat customers to come back time and time again.
Variable data printing allows you to personalize your printed pieces, much like some email marketing software allows you to personalize the salutation of your email. You can use various headlines or color schemes, depending on the type of messaging you want to portray. This type of printing allows you to personalize your messaging while still getting a lower cost to print, because you aren’t ordering massively different materials.
Track Personal Notes
One of your clients likes a specific type of chocolate. Another has a favorite restaurant they frequent and mention often. These are the personal touches you should input to your CRM system so that you can use the information in the future. Next time you need to send a gift, you’ll know that you should send a specific type of chocolate or a gift card to their favorite restaurant.
Find a system that is both easy to use for your staff and provides the features you’re looking for to build strong relationships. Don’t forget to track more than just purchases, but also those small touches that could help you continue to further build relationships. Personalized marketing materials are generally more effective at helping you reach your end goal, and the right CRM system can help get you there!