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  • Writer's pictureDaniel Marr

New year, New Strategy: How to Begin Planning For Another Year of Marketing

2021 is almost here, have you reviewed your current marketing strategy!?

Although you can't predict the future, you can certainly learn from the past. Taking a 360º look at the past year's marketing efforts will give you a great head start as you plan for your upcoming marketing efforts.

Our experts build goal-based marketing strategies for our clients prior to moving forward with production. Keep reading to learn more!

Step 1: Reviewing Goals

As businesses grow and change, so do your goals. Getting into the habit of setting and completing goals is a proven method of success. Reviewing your past year will shed light on what you succeeded at as well as what marks you may have missed. From there you can begin updating benchmarks for the future.

Our marketing experts are very knowledgeable in various strategies that will help you achieve your goals. We utilize historical data and the current status of your brand to assist you in selecting realistic goals that can be completed using our wide range of marketing services.

Step 2: Marketing Channels

Much like goals, it pays to reflect on the previous year's marketing efforts. Which channels worked the best? Did Facebook advertising gain you more leads than Instagram? Do you wish you would've spent more on print advertising? These are questions our marketing team helps you tackle as you continue fine-tuning and growing your brand.

NWPC Marketing Solutions offers various physical and digital marketing services to our clients. What works for one business won't necessarily work for another. In order to stand out from your competitors, our experts build marketing strategies specific to your identity prior to assigning specific solutions.

Step 3: Always Be Measuring

The importance of reviewing data cannot be overstated when talking about what works and what doesn't. Being in a constant state of analysis is an important habit to adopt as it allows you to stay on top of the data, which tends to build-up quickly.

Our marketing team provides ongoing support for our clients when it comes to analyzing their data and fine-tuning their efforts, especially when it comes to digital marketing and advertising. Incremental, educated changes to marketing strategies are often very successful in the long-run.


Daniel Marr is the Director of Business Development for NWPC Marketing Solutions, a team of marketing experts dedicated to helping you achieve your goals and BOOST your brand! Our awesome employees strive to build a culture of trust and commitment and work side-by-side with businesses as advisors and consultants.

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