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  • Writer's pictureDaniel Marr

Marketing Hack: Boosting Employee Confidence through Branded Apparel

There are many things you can do to boost your employees' productivity and brand loyalty. One of the most effective ways to improve your team spirit is to provide up-to-date, stylish apparel! A study by JD Power and Associates® reported an increased sense of confidence and professionalism among employees that wore uniforms.

In addition to more confident employees, customers also enjoy working with uniformed employees because of the increased perception of the organization's competence. Investing in branded apparel for your employees pays off big! Keep reading for 3 simple reasons why!

1. Branded apparel promotes a solid brand.

Perception is one of the strongest decision-making tools a customer uses when they decide to buy from your company. Outfitting your employees with professional-looking apparel increases your perceived trustworthiness and ability to get the job done correctly. In an increasingly fast-paced world, many customers appreciate the attention-to-detail branded apparel brings to your brand's image.

2. Branded apparel boosts company pride.

Being part of a team is an extremely fulfilling feeling for your employees. When employees belong to a team they are willing to work harder for each other, and in turn, the company as a whole. Increased productivity and employee engagement is a side-effect of the pride branded apparel can promote within your organization.

3. Branded apparel is a great marketing channel.

Your employees are often the biggest advocates for your brand, especially if they are out meeting customers face-to-face. Professional looking branded apparel is just another method through which to advertise your brand. When employees provide positive customer experience, branded apparel reinforces your brand identity, making repeat business more likely.

Branded apparel comes in tons of different styles, ensuring that no matter what industry you work in, we can help you discover something that's right for YOU!


Daniel Marr is the Director of Business Development for NWPC Marketing Solutions, a team of marketing experts dedicated to helping you achieve your goals and BOOST your brand! Daniel specializes in developing close relationships with our clients and their marketing teams to establish a strategy, coordinate projects, and develop campaigns.

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