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How to Use Testimonials to Market Your Business

Marketing is all about singing the praises of your business and getting your potential customers on board. But what about letting somebody else do the talking? Testimonials are the perfect way to build trust with your prospective customers. Why? Because people trust people.


Sure, your business is trustworthy. But it’s one thing for your business to tell everybody about the great work you’re doing, and it’s another thing for real customers to tell people about the great work you already executed. Check out these five ways to make testimonials work for your small business.

1. Ask for Reviews and Feedback

If you don’t ask, you’ll never know the answer. To gather testimonials, start with what you already have. Look online at your Google, F