Quick facts before we get started:
1. Google is the largest search engine in the world, with over 3 BILLION searches per day.
2. An effective Google Ads strategy can get your brand to the top of search results.
3. There are multiple Google Ads formats you can use to promote your services.
Getting to the top of Google Search should be one of your main priorities when it comes to digital marketing. Before you get started though, it's important that you have a secure, SEO optimized, mobile-friendly website! The last thing you want to do is pay to drive traffic to a slow, outdated website that doesn't paint a pretty picture of your brand.
However, once you have your website squared away, it's time to leverage Google Ads! This overview is a basic breakdown of the different ad formats you will come across when you begin advertising on Google. This is great information to understand before hiring a marketing agency to run your digital advertising. Let's get started!
Ad Format #1: Text
Text ads are one of the most common forms of Google Ads. They combine a combination of headlines, descriptions, and a link. These ads contain text only and can include ad extensions that increase the likelihood they are relative to whoever is searching for the particular term or keyword.
Ad Format #2: Image
Image ads are displayed on websites that have partnered with Google. Typically image display ads are shown on the right or left sides of the web page you are viewing, but they can also be displayed as banners on the top or bottom portion of the page.
Ad Format #3: Responsive
Responsive ads automatically transform between text and image ads depending on the display medium. Their size, appearance, and format are dynamically altered to blend in with their ad space, increasing efficiency.
Ad Format #4: App Promotion
If your main objective is to achieve application downloads, this ad format is designed specifically for you. These ads can be shown directly on compatible devices and give users a clear path to download the app.
Ad Format #5: Video
Video ads are pretty self-explanatory. These ads are displayed on websites that partner with Google as well as video platforms such as YouTube. Video ads are extremely effective and provide an engaging platform for your message.
Ad Format #6: Product Shopping
Product ads display products to users searching for a particular item or related items. These ads can include an image of your product as well as title, description, store name, and price.
Ad Format #7: Showcase Shopping
Showcase shopping ads are similar to product shopping ads, however, when clicked, they expand to reveal other related items and information about your store. This is a great option for upselling and showing your customers additional options and ideas.
Ad Format #8: Call-Only
Call-only ads allow users to directly reach your business via phone call. These ads are particularly effective for service-oriented businesses and customers looking for quick, vital information.
How to Decide on the Best Ad Format
Developing an effective Google Ads strategy can be extremely beneficial to your brand goals. Hiring a marketing consultant allows you to take advantage of a new perspective and experience with various ad formats and marketing channels!
About the Author
Daniel Marr is a Marketing Strategist and Director of Business Development for NWPC Marketing Solutions, a team of marketing experts dedicated to helping you achieve your goals and BOOST your brand! Our awesome team strives to build effective marketing strategies by working side-by-side with businesses as advisors and consultants.