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  • Writer's pictureNWPC Marketing Solutions

Why it's important to have an updated website (and how you know when it's time for a refresh).

Having an up-to-date website is incredibly important for businesses of all sizes. Not only does it ensure that customers and potential clients receive accurate and timely information, but it also helps to build trust.

An up-to-date website also keeps you ahead of competitors, as trends and feature updates can be adopted quickly without much effort or investment. By maintaining a modern website, businesses can take advantage of new technologies such as AI and automation to improve user experience. This makes visitors more likely to convert after visiting the site, thus driving more traffic and leads to the business.

Additionally, regularly updating your website with current content demonstrates that you care about providing quality service, which will encourage repeat visits from existing customers as well as attracting new ones.

Here are five signs that it's time to refresh your business website:

1. You're not getting any organic traffic, even though you've been promoting the website in other ways.

2. Your site loads slowly or has poor usability, which could turn away potential customers.

3. The design of your website is outdated or doesn't reflect the current branding of your business.

4. Your content isn't up-to-date or relevant anymore compared to competitors’ websites and industry news.

5. You're not taking advantage of new technology like AI or automation to improve user experience and website performance.

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