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  • Writer's pictureNWPC Marketing Solutions

Quick Tips: Pay-per-click (PPC)

Updated: Dec 21, 2022

Pay-per-click (PPC) is an advertising model used to direct traffic to websites in which advertisers pay a fee every time one of their ads is clicked. It is an effective way for businesses to reach potential customers and generate leads.

In PPC campaigns, advertisers create ads that appear in sponsored listings on search engine results pages or other online properties such as social media sites. These ads include links to the advertiser's website and typically contain keywords related to the advertised product or service. When a user clicks on one of these ads, they are directed to the advertiser's website and the advertiser pays a predetermined cost for each click. This cost can range from a few cents for low-traffic keywords up to hundreds of dollars for highly competitive keywords.

PPC advertising provides businesses with a powerful tool for targeting customers and generating sales by allowing them to advertise directly to those users who are most likely interested in their products or services.

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