One-Page Websites: Why Are They Trending?
It's no secret that a website is one of the most important marketing tools at your disposal. Businesses with outdated websites or no website at all are at a major disadvantage to competitors with secure, updated sites. The vast majority of potential clients will look you up online before deciding whether or not to do business with you.
Think of your website as a way of providing social proof to prospects, proving you are who you say you are. This social proof can make or break a sale and has a huge effect on your reputation.
But what if you don't need a full-scale site? Should you pass up on having one?
Say hello to the one-pager! A simplistic website with streamlined information and an easily accessible contact form. This design has become popular amongst freelancers, entrepreneurs, and even some small businesses.
Who should utilize one-page websites?
Businesses that sell a single product
Why are one-page websites gaining traction?
One-page websites have gained traction because of the value of being accessible online. In an increasingly remote world, digital advertising can account for the majority of exposure for your brand. Since websites work for you 24/7, with the right marketing strategy your little website can have a BIG impact on your target market.
Are one-page websites good for mobile traffic?
Yes! With over 50% of web traffic stemming from mobile devices like smartphones and tablets, it's important that your website be mobile-optimized. One-pagers are easily structured for mobile usage, allowing you to reap the benefits of social media marketing!
How do I get started?
Designing and managing a website can seem like a daunting task, especially if you're a one-person show and have to deal with all the other aspects of running your business. We believe that's why many freelancers and small businesses pass up on having a site or let their current sites become outdated.
Hiring a web design team ensures your website is built strategically by experienced professionals. By studying your industry, a good web design team will help you mold your messaging and site structure to attract the most qualified leads. On the back-end, a web design team can ensure your SEO and keywords give you the best shot at organic rankings on search engines like Google and Yahoo.