"It is only at the first encounter that a face makes its full impression on us." - Arthur Schopenhauer
First impressions are extremely impactful and are a powerful determinate of how successful your business is. That is why it is so important to nail your pitch effectively.
Your "pitch" is your story... plain and simple. Regardless of industry, everyone has a story and identity; conveying this story is accomplished through various marketing techniques such as advertisements, physical marketing materials, digital & social media, and in-person.
Making an impactful, and positive, first impression is vital when it comes to converting prospects into loyal customers. Follow the steps below to get your story straight and nail your pitch!
Step 1: Discover Your Identity
Businesses are a lot like people, each one has it's own quirks and identifiable traits. One of the biggest mistakes a company can make is trying to be someone else. Start off by identifying who you are, what you do best, and what your organizational goals are, this is the foundation of your identity. Speak with employees and current customers, find out their opinions on what you do best and then translate that into a story you can tell.
Step 2: Format Your Story
There are many different marketing mediums available and you don't need them all to be successful! But you do, however, need to utilize the mediums that work most effectively for who you are and what goals you want to accomplish. Hiring a company like NWPC Marketing Solutions can benefit you greatly, not only will you gain a valuable third-party viewpoint, but you'll also be working with experts who know how to recognize the most effective marketing strategies and techniques that fit who you are.
Step 3: Stick To It
Re-invention is good for business if you need it! Too much re-invention is dangerous to your organization and identity. For example, if your company has been around for a long time it might be worth it to explore ways to update and refresh your identity. When done correctly, this process serves to strengthen your foundation. However, too much change can alienate clients and employees, throwing off your perceived identity from your real identity.
Sticking to your story provides continuity and helps you build trust with prospects.
NWPC Marketing Solutions is a team of marketing experts dedicated to helping you achieve your goals and BOOST your brand! Our awesome employees strive to build a culture of trust and commitment and work side-by-side with businesses as advisors and consultants.