Around here, we often talk about your marketing efforts and how to maximize performance. However, there is so much more that goes into a successful marketing campaign than simply focusing on churning out campaign after campaign.
Sometimes, it’s about what you’re not doing. It’s important to press pause and reset on your marketing efforts. Taking some time off both from sending your marketing messages and for your team to recoup is a necessity to marketing success! Check out five reasons below that you should consider incorporating some time off into your schedule.
1. You and Your Crew Need Time to Recharge
You could use a break and so could your staff! Creativity is a funny thing in that if you continue to try to churn and churn and churn ideas, creativity often suffers. Practice implementing a break period for creative efforts into your marketing cycle so that your team members can deliver the best marketing ideas possible. If the ideas flowing lately aren’t up to their usual standard, that’s often a sign that creativity is suffering and your team could use a creative break. Practice building in other activities to give the creative juices a chance to recharge.