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  • Writer's pictureDaniel Marr

A Quick Guide to Choosing the Right Social Media Channels for Your Business

Selecting the most suitable social media channels for your business is crucial for achieving your marketing goals and reaching your target audience. This quick guide will provide valuable insights, practical tips, and best practices to help you make informed decisions about which platforms to invest your time and resources in.

Latest Social Media Usage Statistics and Audience Demographics

Before diving into the selection process, it's essential to understand the current landscape of social media usage and audience demographics within your specific industry or niche. Here are a few general statistics to consider:

  • There are 4.48 billion active social media users worldwide, which accounts for nearly 57% of the global population.

  • Facebook remains the most popular platform, with 2.91 billion monthly active users, followed by YouTube (2.29 billion), WhatsApp (2.0 billion), and Instagram (1.39 billion).

  • The average user spends 2 hours and 25 minutes per day on social media.

You can use tools like Socialbakers or Sprout Social to access detailed reports on user demographics, platform popularity, and engagement trends or you can connect with our digital marketing experts at NWPC Marketing Solutions for more tailored social media strategies.

Aligning Social Media Channels with Goals and Audience

Once you clearly understand the social media landscape within your industry, you can start aligning your business goals and target audience with the appropriate platforms. Here are some key factors to consider:

  1. Audience demographics: Determine where your target audience spends most of their time online. For example, if your target audience is primarily millennials, platforms like Instagram and TikTok would be more suitable than LinkedIn or Twitter.

  2. Content format: Different platforms cater to different content formats. For instance, if your business relies heavily on visual content, Instagram and Pinterest would be ideal choices. Conversely, if you produce more text-based or long-form content, platforms like Twitter, LinkedIn, or Facebook might be more suitable.

  3. Marketing goals: Align your marketing goals with the strengths of each platform. LinkedIn and Facebook could be effective choices if your primary goal is to generate leads due to their robust advertising capabilities. However, if brand awareness and engagement are your main objectives, Instagram and Twitter could be more suitable.

Practical Tips and Best Practices

Here are some practical tips and best practices for leveraging social media to achieve your business targets:

  1. Focus on quality over quantity: Instead of trying to maintain a presence on every platform, choose a few that align best with your goals and audience, and invest your time and resources in creating high-quality content for those channels.

  2. Create platform-specific content: Tailor your content to suit the unique characteristics of each platform. For example, use visually appealing images for Instagram, short and engaging videos for TikTok, and informative articles for LinkedIn.

  3. Engage with your audience: Respond to comments, answer questions, and interact with your followers to build a loyal community around your brand.

  4. Monitor and analyze performance: Regularly track and analyze your social media performance using analytics tools to identify what's working and what needs improvement.

Expected Leads and Traffic from Social Media Platforms

While the average number of leads or traffic generated through social media platforms varies depending on several factors, including industry, audience size, and content quality, here are some general benchmarks to consider:

  • Facebook typically drives 25% of all social media referral traffic.

  • LinkedIn generates 80% of B2B leads from social media.

  • Instagram boasts an engagement rate of 1.6%, which is significantly higher than other platforms.

Remember that these figures are only benchmarks, and your results may vary based on your unique business goals and target audience.

And there you have it! Hopefully, you learned more about how to choose the best social media channels for your business. Remember, selecting the right social media channels for your business requires a thorough understanding of your industry's landscape, a clear alignment of your goals and target audience with the platform's strengths, and the implementation of practical tips and best practices to maximize your return on investment.


Need help with your social media? We can help! NWPC Marketing Solutions is a full-service marketing agency in our 40th year in business! Our team is dedicated to helping you promote what makes your business unique. Connect with us today and learn how we can help you boost your brand!

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