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5 Intriguing Marketing Ideas Based on Human Characteristics

Luckily for marketers, human nature is often predictable. If you’ve ever wondered why some marketing tactics have been proven to work time and time again, it may have something to do with tried-and-true human mannerisms. For example, we all love to know that we’re getting a deal, and many of us are intrigued by a mystery.


Curiosity is a human trait that can help grab the attention of your audience, customers both new and old. As a marketer, understanding these human mannerisms and characteristics can help you succeed. Check out these five marketing ideas based on our very human reactions that are sure to build intrigue. 1. Use Mystery

Give a discount, but don’t tell your customers the number until checkout. That way, they’re intrigued to make a purchase. Allow your customers to spin a wheel to get a prize or d