Promotional items are great tangible giveaways you can use to boost your brand recognition. With many in-person events canceled for the remainder of 2020 and record numbers of employees working from home, direct-mail has become an awesome way to make use of your brand's promotional items.
Direct-mail campaigns can be hyper-targeted, much like digital marketing campaigns. With hundreds of demographics to choose from, we can get your promotional products into the hands of the prospects that matter most!
3 key ingredients for effective promotional items:
Useful
Large Branding Area
Eye-catching
Here are 5 easy-to-mail promotional products:
#1 - Silicone Phone Wallets
It's no secret that we are more attached to our mobile devices than ever before; that's why silicone phone wallets have taken the promo industry by storm. They are useful, they last a long time, and they have a nice big imprint area for your branding.
Silicone phone wallets also fit easily into a mailing envelope, making them a great choice for breaking the ice with new prospects.
#2 - Webcam Privacy Covers
With record numbers of employees working from home; the value of digital privacy has skyrocketed! Look for an easy solution in branded webcam covers.
Webcam covers appeal to a wide range of people and are slim and lightweight, making them super easy to work into your direct-mail campaign!
#3 - Magnets
People. Love. Magnets.
Magnets are one of the most useful promotional products you can send out! Many people slap them right onto their fridge when they get them, which puts your brand front and center for a long period of time. Couple your magnets with a nice introduction letter and you have yourself an awesome first impression.
Here are some useful magnet ideas:
Business Card Magnets
Magnet Calendars
Custom Die-Cut Magnets
High-Visibility Logo Magnets
#4 - Jar Openers
Another useful promotional product with a long shelf life. Jar openers allow for a nice big imprint that recipients will see every time they open their kitchen drawer!
Jar openers are also lightweight, fit into an envelope, and are super cost-effective!
#5 - Microfiber Cleaning Cloths
Everyone gets tired of smudges on their glasses, computer screens, and mobile devices.
Microfiber cloths allow for a large imprint area while also providing an important everyday use that will keep your brand in front of the prospect.
Promotional products are a cost-effective way to increase your brand awareness and attract new customers. Direct-mail is a highly targeted method of getting your brand, and message, into the right hands!
Our team has over 37 years of experience in the ad specialties and direct-mail industry and we've provided awesome results to hundreds of businesses looking to boost their brands!
Daniel Marr is a Marketing Strategist and Director of Business Development for NWPC Marketing Solutions, a team of marketing experts dedicated to helping you achieve your goals and BOOST your brand! Our awesome team strives to build effective marketing strategies by working side-by-side with businesses as advisors and consultants.